The Business Intelligence Blog

Recently Tata Motors, an Indian based auto company, launched the world’s cheapest car called Nano. The car is a four-door, five-seat hatch, powered by a 30 HP Bosch 624 cc four stroke engine. The Nano is capable of 65 miles an hour. There is a small trunk, big enough for a duffel bag. The Nano, which cost just $2,500, will change the face of not only the Indian car market, but the global auto industry. It is the best example for other industries like IT at a critical time when worldwide they are straining all effort to come with different ways to stay competitive in declining market conditions. This is a very interesting innovation that has taken place. These other industries need to see from this how they can give the best value to their customers at an unbelievable price. There is slowdown in the U.S. economy after years of exhilarating growth. The IT industry is facing the scene of a slowdown due to U.S. economic worries triggered by the subprime mortgage crisis. In such a tight economy, it is very crucial to innovate different ways to stay competitive. The IT industry needs to provide their customers a dream-come-true experience, like the Tata Nano has given to their customers. They need to create more opportunities that their customers can afford in this weak market condition. The IT industry has to thrive to deliver the best value at low cost if they want to survive in this economy. What is this magic that could bring down the cost of BI solutions drastically without compromising on the quality? We will see in this article the levers that Tata used to reduce the cost of its car. We will compare those levers with possible levers in business intelligence implementations for cost reduction.

DM Review has a great article by Shailesh Kosambia on reducing BI costs using the case study of Tata Nano, the sub $2500 car that got the limelight, couple of months ago.

Its certainly a great read for BI managers and project sponsors. Take a spin !!