The Business Intelligence Blog

A must read about Semantic Intelligence, the next generation business intelligence. Very similar to the concept of semantic web.

Semantic intelligence provides early identification and analysis of consumer sentiment, purchasing trends, market deals, and competitive information – and uncovers this data not only from within a organization’s network, but also from the most unstructured corners of the Web. You may be thinking that a normal Google search can uncover any Web-based information, but unlike simple keyword search, semantic intelligence uncovers the meaning the words express, in their proper context, no matter the number (singular or plural), gender (masculine or feminine), verb tense (past, present, or future), or mode (indicative or imperative).

For example, say you’re a chef and you’re looking for details on how to make soup with healthier ingredients, so, you keyword search “apple stock.” Try it right now – you’ll get dozens upon dozens of pages about Apple, the company. If you try to narrow the search and type, “apple stock and cook,” you will still get hundreds of erroneous search results about Tim Cook and Apple, the company.

Semantic intelligence incorporates morphological, logical, grammatical, and natural language analysis that translates into higher precision and recall when searching for information. By providing information in the requested context and form, semantic intelligence helps organizations strategize, analyze, and make predictions because you’re getting the correct data – and in these economic times, having the right foresight can save a business.