The Business Intelligence Blog

Business Objects is now officially into Predictive Analytics with its new tool Predictive Workbench and that’s a good news. Read more from Infoweek.

Business Objects on Wednesday announced Predictive Workbench, a new module for its business intelligence platform that lets businesses make predictions about such things as customer behavior and business performance. The module, based on technology from SPSS Inc., is the latest example of a traditional BI company looking to move beyond its expertise in reporting and analysis tools.

Predictive Workbench is the result of an OEM deal Business Objects struck last December to offer SPSS’s technology. IBM (NYSE: IBM)’s Cognos struck a similar deal with SPSS in March, and also plans to integrate IBM-developed predictive analytics within Cognos. Both efforts take a direct competitive shot at SAS Institute, by far the market leader in predictive analytics.

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Since the December OEM deal, Business Objects has worked to integrate the SPSS technology, called Clementine, into Business Objects X1 3.0 so that it’s “totally transparent and seamless for customers,” said Franz Aman, VP of BI product marketing. The result is Predictive Workbench, from which a user can launch the Business Objects Universe metadata layer to run predictive analytics against various databases and data warehouses. Business Objects will disclose the price of the module only to interested customers, Aman says.