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BI Offers the Promise of Benefits, Challenges Remain  

The Ness Technologies Market Pulse Study of top level business and IT executives at companies with over $500 million in revenues was conducted in the fourth quarter of 2009. Among the major findings are:

– BI initiatives are being driven by the ability to have better
transparency into company data for business planning and decision-making
(54%), a desire for more insight into the business to keep up with rapid
change (43%), and real-time analysis capabilities (43%).

– Although companies feel they have adequate access to planning
data (73%) and financial data (61%), they are less comfortable about
their access to customer data (53%) and market trend data (52%).

– The top four BI pain points are all centered on data: data silos
(47%), data integration (35%), mapping data (31%), and data
cleansing/modeling (31%).

– More than half of respondents report that results achieved are
lagging expected outcomes in 14 of 16 potential outcome categories. The
largest gaps are in business agility, data integration, and new revenue
opportunities.

What contributes to BI success?
The survey uncovered actions companies can take to increase the effectiveness of their BI programs. Alignment with business strategy and good organizational communications are strong indicators of success for BI initiatives.

“Although the benefits of BI have been elusive to many organizations, there are steps that can be taken to move the needle on your BI program from expected to achieved outcomes,” continued Scott. “Managing data integration more effectively and ensuring alignment across the company or business unit can bring companies both operational and competitive advantage.”

More from the Press Release. And more.

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Written by Guru Kirthigavasan

February 11th, 2010 at 7:53 am