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How to Move KM and BI from Margin to Mainstream  

From BEye Networ article on Knowledge Management/Business Intelligence

If you’re a KM or BI champion looking for ways to boost your discipline’s visibility, take a cue from the communication masters: politicians. Campaign platforms are based on three principles: clarity, consistency and frequency. Every stump speech, every sound bite, every public conversation is rigorously “on message,” and yours should be too.

There’s usually a flabby communication strategy behind any really good idea that doesn’t quite get off the ground. KM and BI evangelists often focus so intently on the business case that they fizzle out on the “hearts and minds” part; namely, communicating with key constituents before, during and after the launch.

And which are the key constituencies for knowledge management and business intelligence? In the government, you must address at least the principal users of the tools, the funders of your initiative and those who will benefit from it.

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2 responses

Written by Guru Kirthigavasan

February 16th, 2010 at 7:00 pm