The Business Intelligence Blog

Netezza co-founder Foster Hinshaw, who recently founded a new company Dataupia, talks about the new class of Data Warehouse Appliance.

Unlike existing appliances, Dataupia plugs right into or sights right underneath an organization’s existing RDBMS assets. As far as a DBA or data warehouse architect is concerned, Dataupia claims, it isn’t even there

From the Q & A Session with Foster -

Is that an advantage of the data warehouse appliance model, this ability to — I assume inexpensively, or comparatively inexpensively — host several years of data and make it available for rapid querying by users? Or is that more kind of an evolving status quo — sort of where data warehousing itself is heading?

I think it’s absolutely an advantage [of the data warehouse appliance]. Because of the affordability of our solution, it changes some of the things that you can do with your business and allows you to get more granular details, maybe more toward that one-to-one understanding of your customers. So you can tell historically over the last several holiday seasons what they’ve done for each holiday season, and that enables you to do really what you couldn’t do in the past.

As the users get on to the system, they’re doing types of queries [and] types of analytics they never thought about doing before. That’s what I love. When you see customers trying to do stuff and they say “Wow!”