Archive for the ‘Communication’ tag
Communicating the IBM/Cognos Deal
This is a great article on how Mohamad Ali, the man behind the $5bn IBM Cognos Deal that happened late last year, communicate the deal and also the next steps of integrating these two companies.
To do that, of course, he needs the help of the 4,000-plus Cognos employees. So on day one — a half-day presentation-cum-celebration welcoming the newcomers shortly after the deal closed Feb. 1 — he began communicating the plan as vigorously as possible. Other experienced integrators stage similar events, but few do them on IBM’s scale. For Cognos, based in Ottawa but operating multinationally, there were 20 day ones in quick succession around the world. Besides learning about their mission, the new employees all received ThinkPad laptops and even saw a video documentary about IBM, which George Clooney narrated. Engineered by IBM’s M&A communications team, day-one events have grown steadily more polished over IBM’s 95 acquisitions, including the 12 Ali has now led for information management
This was just a beginning and there was alot to be done. Read the complete story.
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