The Business Intelligence Blog

Chris Brady, CIO at 450-employee Dealer Services Corp., a Carmel, Ind.-based financer for car dealerships, is starting to play with predictive analytics as well. In particular, she is looking at a forecasting tool by SPSS Inc. to gather and model data from the data warehouses in order to analyze what is happening at a dealership before deciding whether to approve a loan.

A dealership’s credit worthiness is not as black and white as a consumer’s, Brady explained. “Sometimes what looks like a bump in the road is just that — it’s not a sign that they are going out of business, and if we take the wrong action without the right information we could put them out of business,” she said. “We need to be able to see patterns in our customers’ behavior to predict what may happen next, and take the right course of action based on those patterns.”

From Search CIO article.