Archive for the ‘advertising’ tag
Next Generation Localized Advertising Technology
ARRIS (Nasdaq: ARRS), a global video, data, voice and next-generation advertising technology supplier and OpenTV Corp. (Nasdaq: OPTV), a leading software and technology provider of advanced digital television and advertising solutions, announced that they will present a joint demonstration of their next generation linear television ad platform at the upcoming NCTA Cable Show, April 1-3 in Washington, D.C. The collaboration is designed to make TV advertising more relevant, accountable and dynamic and revolutionizes traditional ad insertion technologies.
From Press Release.
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