The Business Intelligence Blog

Sensors everywhere. Infinite storage. Clouds of processors. Our ability to capture, warehouse, and understand massive amounts of data is changing science, medicine, business, and technology. As our collection of facts and figures grows, so will the opportunity to find answers to fundamental questions. Because in the era of big data, more isn’t just more. More is different.

This month’s Wired magazine carries one of the most important growing concerns of the scientific community, the uncontrollable growth of data. This growth of data in many directions is nearly killing theories as everything is becoming more and more data controlled.

There are a series of articles ranging from what data miners are digging today to elaborate algorithms that predict air ticket prices to how we can monitor epidemics hour by hour.

If you are a BI entusiast or not, this month’s Wired cover story will challenge all your predictions about science and technology, even if you have a petabyte of data to support it !! Read it, like, right now !!

From eMarketer -

For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) “2007 Internet Advertising Revenue Report.” That was 26% higher than 2006, which was itself a record year.

The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a single quarter and 24% higher than the same period in 2006.

eMarketer predicts that despite continued strength relative to most other media, Internet ad spending growth will drop to about 16% in 2009. This slowdown reflects a combination of the maturing online ad market and overall economic weakness.

There will be a bounceback in 2010 due to a recovering economy and a much larger influx of branding-oriented ad dollars flowing online. One major source of those escalating spends will be video ads, which are relatively expensive and greatly desired.