This intersection between data and human behaviour is quickly becoming a boardroom preoccupation. How organisations use data to generate insights — Big Data analytics — is an opportunity for Ireland to prosper in a new IT revolution.

Whether we are aware of it or not, each of us is generating vast amounts of information, or “digital shadows”. Smartphones, social networks and other consumer devices, including PCs and laptops, have allowed billions of people around the world to process huge amounts of information.

This information is creating opportunities for organisations to generate individual-specific profiles, uncovering patterns to produce business and public policy insights.

Big Data brings in a whole new way of thinking – Irish, Business – Independent.ie.