“Even though growth was nowhere near the levels of 2008, and by no means immune to the recession, BI showed that it is not as cyclical as many other software areas, recording healthy growth in one of the toughest years recorded in software history,” said Dan Sommer, senior research analyst at Gartner. “The dominant vendors continued to put BI, analytics and PM front and center of their messaging. Organizations largely continued their BI projects, hoping that resulting transparency and insight would enable cost-cuts and improved productivity and agility. However, there is no doubt pressure has intensified on deal sizes and price points on new sales throughout the year.”
The top five vendors continued to make up most of the market with 71 percent market share. “The large vendors held their own. As IT is consolidating, BI spending often went to a few strategic vendors. However, the application-centric vendors didn’t have the same up-selling momentum as they did in 2008,” said Mr. Sommer.