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How to Move KM and BI from Margin to Mainstream  

From BEye Networ article on Knowledge Management/Business Intelligence

If you’re a KM or BI champion looking for ways to boost your discipline’s visibility, take a cue from the communication masters: politicians. Campaign platforms are based on three principles: clarity, consistency and frequency. Every stump speech, every sound bite, every public conversation is rigorously “on message,” and yours should be too.

There’s usually a flabby communication strategy behind any really good idea that doesn’t quite get off the ground. KM and BI evangelists often focus so intently on the business case that they fizzle out on the “hearts and minds” part; namely, communicating with key constituents before, during and after the launch.

And which are the key constituencies for knowledge management and business intelligence? In the government, you must address at least the principal users of the tools, the funders of your initiative and those who will benefit from it.

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The article has

2 responses

Written by Guru Kirthigavasan

February 16th, 2010 at 7:00 pm

2 Responses to 'How to Move KM and BI from Margin to Mainstream'

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  1. Nice post! keep up, we would like read more about BI.

    Kuldeep

    19 Apr 10 at 12:04 am

  2. I have to disagree with this your approach to advancing BI as a methodology. What is needed is less hype and more empirical testing of BI as a reliable and valid methodology. “Politiking” will only make matters worse than they already are. More at:

    http://wjmc.blogspot.com/2010/06/embedded-versus-embodied-decision.html

    Thank you for the opportunity to comment..

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