The Business Intelligence Blog

From Silicon Republic, an interesting article on the exponential growth of data -

CURRENTLY the amount of data worldwide is doubling every 11 months – by 2010 it will double every 11 hours.

Ireland stands in the direct path of this tidal wave of data, warns a senior executive with business intelligence (BI) giant SAS.

Dr John Brocklebank, director of analytic solutions at privately held software giant SAS Institute, believes Irish firms are ill-equipped to deal with this rapid growth in the world’s data.

He says the challenge for Irish companies is to capture and exploit the 1-2pc of data that is relevant to their decision-making processes and strategic objectives.

“We know that, on average, managers spend two hours a day looking for data and that more than half of this is useless to their decision-making process,” Brocklebank explains.

“Most frightening is that 42pc of managers say they accidentally use the wrong information to make a decision at least once a week. So never mind trying to deal with the data in its entirety; it needs to be made meaningful and accurate to support business decisions.