What your cellphone knows about you - Reality Mining
Here’s a follow-up on Reality Mining and Surprise Modelling, which are called as one of the 10 technologies that we think are most likely to change the way we live.
Read more from Forbes.com interview with Sandy Pentland, director of MIT’s Human Dynamics Research program.
Forbes.com: What is “reality mining?”
Sandy Pentland: Reality mining is about using sensors to understand human beings. The sensors could be security cameras, they could be devices that you wear on yourself, they could be cell phones. The point is it’s about people. Data mining is about finding patterns in digital stuff. I’m more interested specifically in finding patterns in humans. I’m taking data mining out into the real world.
What kind of reality-mining experiments have you actually performed?
We developed this thing called a sociometer, a little badge that you wear around your neck that records your body language, your motion and your tone of voice–the tone, not the words. It gives us a nice little package for reality mining.
We’ve done all sorts of interesting things with this. Just listening to peoples’ tones of voice and how they move, we can measure interest level and attention, factors that account for 40% of the variation in the outcomes of things like salary negotiation, dating scenarios, closing a sale, pitching a business plan.
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