Interviewing IBM’s Rob Ashe
Some interesting discussion over the intersection of Business Intelligence and SaaS with Rob Ashe, GM of business intelligence and performance management unit.
BI doesn’t lend itself to SaaS. Every company is different because even if transaction systems are the same, the decisionmaking process is different. Unlike Netsuite or a CRM application where everyone does the same basic things, BI uses a different model every company. The one to many model doesn’t work. That being said, there are other aspects of SaaS that make sense for BI. These SaaS vendors accumulate data. We have 30 OEMs that use SaaS offerings to share to reflect data back to customer.
BI isn’t plumbing. Key to making SaaS work is the multitenant environment. Our product can be used in a multitenant environment so you can apply business intelligence. We participate in the SaaS marketplace from the dashboarding side.
Read more at Seeking Alpha.
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Donna Long
1 May 11 at 11:16 pm