The Business Intelligence Blog

Informatica Corporation (Nasdaq: INFA), the leading independent provider of
data integration software, today announced the Informatica On Demand (IOD)
Data Loader Service for Salesforce, the newest addition to its Software as
a Service (SaaS) offerings. The IOD Data Loader Service is a bi-directional
integration offering that allows Salesforce administrators to automate many
Salesforce integration processes such as synchronizing account information
with other applications, creating back office orders from closed
opportunities, and loading leads. In addition to eliminating manual coding
efforts, the IOD Data Loader is entirely web-based, and removes the need
for on-premise software or hardware appliances. The announcement was made
today at Dreamforce Europe salesforce.com’s User and Developer Conference.

This new offering is simple and easy-to-use, allowing customers to
increase their operational efficiencies by automating many time consuming
and error prone integration tasks. The IOD Data Loader extends the
capabilities of salesforce.com’s Dataloader by:

— Adding an intuitive web based integration wizard
— Automating the scheduling of integration jobs
— Providing direct access to relational databases
— Transforming data through a drag and drop web interface
— Importing and exporting Salesforce Dataloader maps

More from the Press Release.