MicroStrategy Rated #1 in Customer Loyalty
From Fox Business
Comparing a peer group of BI products reviewed in The BI Survey 7, the customer loyalty scores were as follows:
Overall Customer Loyalty Score
MicroStrategy .846
Cognos Reporting .725
Cognos Analysis .653
BusinessObjects .641
SAP BW .641
Oracle Hyperion Essbase .565“It is a remarkable achievement that MicroStrategy was rated number one in customer loyalty for the fourth year in a row,” said Nigel Pendse, author of The BI Survey 7. “As in the past, the Survey found that well-known vendors with growth strategies based on acquisitions covering the entire BI spectrum have low, and in some cases declining, customer loyalty. MicroStrategy, with its single product architecture and organic growth, was at the top once again. The fact that no other product has achieved such high levels of consistency suggests that MicroStrategy’s customers are extremely loyal and see no alternative to the product.”
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